Summer Hair Color Trends in Chicago (2025 Edition)
The sun is out, rooftop season is in full swing, and there’s no better time to refresh your look. Whether you're craving something bold or just a subtle seasonal shift, summer is the perfect time to play with color—and this year’s trends are all about lived-in dimension, warmth, and shine.
Here’s what’s trending in Chicago right now, according to stylist Allen Wiggs at Thomas West Salon in the Mart.
Sunshine and poolside vibes— summer hair should look just as effortless as your weekend plans.
☀️ 1. Lived-In Blonde
Low-maintenance meets luxury. This sun-kissed look blends your natural base with soft, dimensional highlights for a grow-out that still looks gorgeous months later.
Perfect for: Busy professionals, first-time blondes, and anyone who wants brightness without the upkeep.
Effortless, sunny, and full of movement
🍯 2. Warm Brunettes & Honey Tones
Not just for blondes—brunettes are getting a glow-up too. Think warm chestnut, caramel ribbons, and honey balayage to reflect the sunlight and add softness.
Pro tip: A gloss can enhance shine and richness, even without lightening.
Sun-soaked and effortlessly cool—this relaxed rooftop moment is a reminder that sometimes all you need is a little light around the face to brighten your whole summer vibe.
🍓 3. Soft Copper & Strawberry Blush
Warm red tones are trending big this summer. If you’ve been curious about trying copper, now’s the time. From bold orange-based hues to softer, peachy strawberry tints, there’s a tone for every skin tone.
Allen’s advice: Red fades fast—ask about how to maintain vibrancy between visits.
Glowy and full of depth — the kind of color that catches the light and attention.
🫰 4. Expensive-Looking Shine
High-gloss, healthy-looking hair is always in style—but this summer, it’s a whole vibe. Whether you’re blonde, brunette, or anything in between, a professional gloss or toner can bring dull color back to life.
Pair with: A fresh cut to keep ends looking intentional and styled.
Healthy, well-toned hair always looks luxe, no matter the color
🖼️ 5. Face-Framing Brightness
Looking for a low-commitment change? A pop of lightness around the face—sometimes called "money piece" highlights—can brighten your whole look without a full color service.
Bonus: It grows out easily and works on almost any base color.
Soft highlights around the face draw the eye and elevate the look—proving that even subtle brightness can make a striking impact.
Ready for a Refresh?
Whether you’re craving a total transformation or a subtle seasonal shift, Allen Wiggs brings years of expertise and a thoughtful, personal approach to every appointment. From balayage and blonding to color corrections and extensions, your summer hair goals are in good hands.
New to Allen? Get a free haircut with your first full color service—because great hair should feel like a win from the start.